How to Improve Customer Retention

Customer retention is just as important (if not more important) than customer acquisition, and it comes down to how efficient your business process is - especially in sales. If doing business with you isn't straightforward, fast, effective and worthwhile, your customers will go elsewhere. Similarly, if your customers encounter a problem and you are not able to adequately handle the situation, they'll leave with a negative view of your company. 

Improving customer retention needn't mean massive changes to your business - most of the tips you'll find below are basic common sense but will ensure your customers are encouraged to stay a loyal member of your business community and keep coming back to you.

• Use enticing and positive vocabulary that promise good value, exclusivity and novelty. Free gifts, special deals, new ranges, instant service - all these suggest a great deal and encourage customers to make that purchase.
• When dealing with reluctant customers or conservative spenders, reassuring words may help with your sales approach. Re-frame your speech to appeal to thrifty customers and show them how they will be saving money by choosing certain options.
• Always answer the phone with a smile and maintain a polite and professional demeanour throughout your call. Our Zoom call handlers are experts in the art of the business phone call and offer great customer service whenever they pick up the phone.
• Reciprocate and go above and beyond for your customers to show that you are committed to them. If loyal customers are rewarded, they'll continue to give you repeat business. Giving back to customers doesn't need to be costly - small gestures and little personal touches can be more effective than a large deal if you make your customer feel as if this deal is purely for them.
• Personalised service really goes a long way. Collect information on your customers whenever you do business with them and show them that you are keeping track of your business relationship and aren't simply just another name on a list.
• Make sure your service runs smoothly, your processes are quick and trouble free, and your calls are always directed to the right person as quickly as possible. Fast and efficient business does wonders for your customer retention!
• Make it easy for customers to find support when they need it. A dedicated support team is just as essential as your sales team. When customers feel frustrated and ignored, their experience will taint their entire business transaction.

For help providing your customers with top quality service, let the Zoom team help you with your phone management services and watch your customer service retention increase!