Thursday, 21 January 2016

The Business Of Brochures

One of the best ways to get word out about your business is to send out brochures- it’s often requested by potential customers too! But sometimes, you find yourself missing out on business because you’re just too busy or away from the office, so you don’t have time to post out brochures.

Brochures are a great way to advertise your business, focussing entirely on your company and its offerings, thereby capturing the attention of your potential customer. Versatile and adaptable, brochures offer different ways to put your information across to your target audience. A graphic designer can help you put together an exciting design to ensure your business comes across as you want it to. It’s worth putting effort into the content on your material, whether it’s an enticing offer or punchy facts that will grab the attention of the reader. Bear in mind, brochures that are to be mailed out need to be sturdy enough to survive the postal system too!

Think about the size of your brochure- people respond well to clutter-free content, so make sure you have enough room to layout exactly what information you need, while keeping the aesthetics tidy and appealing.

Zoom can send your brochures for you, posting them out with your preferred letter and stationary, and using either 1st or 2nd class stamps. We can have these ready to post out in response to requests from your customers when they call. We’re completely flexible, so don’t hesitate to talk to us about what you need!