Selling is everywhere and if it’s your business then it’s everything, too. We’ve put together our guide for getting the most out of your staff to make sure selling becomes an art form that your workforce enjoys.
- Even if your store has a relaxed feel to it, make sure everyone puts some effort into what they wear. Yes they could wear trainers and a t-shirt, but what message does that send? Run a competition to encourage your staff to put effort and thought into what they wear, to give the right impression (that your team members actually care) to your customers.
- Positivity goes a long way. Make sure you come to work in the right frame of mind - this will rub off on your team and encourage a happy, pleasant work environment. Make sure you be careful about what negative things you watch, listen to or read before you step through those doors.
- Be mindful of your words. This means thinking before you voice that opinion on a celebrity who has just had some misfortune befall them - enjoying a gossip at someone else’s expense may convey to the customer that you might enjoy a gossip about them once they’ve left too. Keep conversation positive and clean and encourage your team to do the same.
- Serve. We don’t mean embrace a slavish attitude, we mean go out of your way to help other team members, as well as your customers. Don’t portray a higher-than-thou stance, but go above and beyond to show your customers why they should shop with you.
- If you lose out on making a sale, don’t wallow in self-pity or blame the customer but stop and say “what could I have done better?” This way you’ll reflect back on your sales technique and learn, rather than shaking it off as a bad day.
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