Good customer service is a major factor in repeat business, and is important in both retaining existing customers and acquiring new ones. Maintaining your customer base can be a difficult job when you are unable to provide the time or staff needed to man your customer service department, but that's where a phone answering service or call centre service can make a big difference.
Professional call handling creates a trustworthy and reliable reputation for your business, and enables your customers to find help, support and problem resolution when they need it. No one wants to wait on hold or get through to an automated phone service - what your customers appreciate is a friendly, knowledgeable, personal answer when they call your customer service line, and providing this can really improve your reputation and give you the edge over your competitors.
In the age of social media, customers are not shy about spreading the word about their customer service experiences, whether positive or negative, but they are much more likely to rant online about a bad one. This type of information is then publicly searchable when a new customer is looking into your business, and may sway their decision over whether to use your company or not.
For many customers, decent customer service is more important than low prices, and if you can guarantee your consumers will receive a better customer experience, they may be prepared to spend more with you than at a cheaper competitor. According to one report, companies with a strong customer service base can charge up to 9% more than their competitors, and grow their business twice as fast as the average.
Another pitfall of the digital age is the faceless interaction of e-commerce sites. You must excel in your customer service in order to make your online customers to feel valued, and to build personal relationships within your niche. That means providing efficient and competent call handlers when customers need to get in touch by phone, and a call answering service can ensure this no matter how busy or short-staffed you are.
At Zoom Answer Call, we believe that any and all businesses can be improved with a dedicated customer service department, and a large part of that is providing reliable phone answering services. Let us help your business to thrive and grow, and your reputation to improve, with professional call answering.
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