In challenging times, customer service quality matters most...

A great customer experience matters now 

more than ever. Here are six reasons why:

1. Customers want to be appreciated

When people buy during an economic downturn they are extremely conscious of the hard-earned money they spend. Customers want more attention, more appreciation and more recognition when making their purchases with you, not less. Customer service quality is simply essential.

2. Customers want value for money

Customers want to be sure they get maximum value for the money they spend. They want assistance, education, training, installation, modifications and support. The basic product may remain the same, but they want more service and higher customer service quality.

3. Customers want guarantees that their purchase was the right thing to do

In good times, a single bad purchase can be quickly overlooked or forgotten, but in tough times, every expenditure is scrutinised.

Provide the assurance your customers seek with generous service guarantees, regular follow-up and speedy follow-through on all queries and complaints.

4. Customers want a great experience

In difficult economic times, people spend less time travelling and “wining and dining,” and more time carefully shopping for each and every purchase. Giving great service enhances the customer’s shopping experience and boosts your own company’s image.

When times are good, people move fast and sometimes don’t notice your efforts. In tougher times, people move more cautiously and notice every extra effort you make. Customer service quality is vital because people will pay attention and remember.

5. Customers want to feel good about you

When money is tight; many people experience a sense of lower self-esteem. When they get good service from your business, it boosts their self-image. And when they feel good about themselves, they feel good about you. And when they feel good about you and your customer service quality, they buy.

6. Customers want to tell others

In tough times, people talk more with each other about saving money and getting good value. Positive word-of-mouth is a powerful force at any time. In difficult times, even more ears will be listening. Be sure the words spoken about your business are good ones by making your customer service quality exceptional!

Franchise Phone Services

Running a franchise or working as a franchisee means ensuring a consistent image for your company and helping customers to find the information they want in their local area quickly and easily. By using a dedicated franchise phone service you can boost customer satisfaction and provide a professional front to individual franchise operators as well as head office and regional areas.

As a franchisor, we can help you by offering a central call centre number which will handle individual enquiries and pass them on to the right franchisee. When you're running a small business you can't afford to miss even one call, but you may not always be able to answer the phone - that's where we come in! Zoom Answer Call handlers ensure that all your calls are answered and directed to appropriate person, or that a message is taken so that the franchisee can call the customer back at a more convenient time. We also use postcode software to allow us to quickly divert general enquiries to the right location. 

Customised reporting allow you to see how many enquiries are coming in each month according to area, so that you can adjust your marketing strategy accordingly and follow up with franchisee progress. For franchisees, a central point of contact is useful to provide your business with a uniform and professional appearance, and you no longer have to worry about missing calls when you're busy with other work responsibilities and family duties.  

We are experts in franchise call handling and have been helping national franchises across the UK grow and develop for ten years. Zoom Answer Call began as a franchise so we know what it takes to be successful and manage the challenges posed by working as a regional arm of a larger business. Give us a call on 0800 583 5020 to get set up today!