Advertising is for most businesses one of their biggest costs and generally one of the most important ways to attract new customers and maintain existing customers. The majority of businesses in the past threw money at a number of marketing channels and hoped it worked.
We have moved on and to survive it is important to get the best from your marketing budget. Testing and measuring is one of the most important stages of a businesses marketing plan. How frustrating is it when you ask your sales team where the call came from and they forgot to ask. This is not their fault!
When they pick up the phone the only thing going through their minds when they answer that call is to close the sale! You can't blame them for this and your top sales person is probably the most guilty of not finding out where they saw or heard of the business. If you put a load of pressure on them they will just make it up and tell you what you want to hear. This could be dangerous for your marketing budget and could mean you are losing potential sales and additional business.
At Zoom we set up a new phone number for each campaign that you are running. We can professionally answer all your calls and pass them on to the correct department and will provide you will a report daily to show you how many calls you have received. This will give you the information you require in order to get the maximum impact from your marketing budget. Ask about our 7 day free trial!
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