Monday 30 June 2014

Paid Search

For instant results paid search is the way forward. You set a daily budget and choose your keywords. When your potential customers type in your keywords Google will then show your advert and nine others plus the natural search results. It is vital that your advert stands out from the crowd so a powerful call to action message is the key to success. Every time someone clicks on your advert you will be charged and that person will see your site. If you are unsure of how to setup a PPC Campaign it is worth calling in the experts. A poorly setup campaign will cost you a lot more than an agency will charge you. 

So, you have paid to get someone to your site. They arrive on your website and love the message and want to get in touch. They pick up the phone and give you a call. This is the point where you can make or break the deal! However, before your sales skills kick in, you have to answer the call! This may seem obvious but if you work in a small team or on your own this can be impossible! If you are in the midst of a job and can't answer the phone, what happens then? If you have voicemail you would hope they would leave a message. How many times do you go to listen to a message and there is no message there? Lots of people just move on to the next business if they can not speak to someone straight away! A call answering service will professionally answer your calls for you in your business name. This service means you will never miss another call and will give your customers confidence that they will be able to speak to you especially if they have problems in the future. 


If you have paid for any advertising from Google Adwords to a leaflet drop, you really don't want to miss those calls. Try our seven day free call answering service. 

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